The Naked Market was created by three friends who came together over our love of food and displeasure with the lack of truly healthy options on the market - particularly from the category leaders that are familiar household names.
As you are likely aware, the definition of "healthy" has changed over recent years yet large incumbents' products haven't as they are out of touch with consumers & continue to push stale brands on them. We feel the day of reckoning has come for big brands as they are no longer shielded from competition via expensive shelf space & limited marketing channels.
To capitalize on this opportunity, we have built a digitally native food & beverage platform that creates & launches health oriented brands/products across a variety of categories. We pride ourselves on embracing our direct relationship with consumers & having the infrastructure to quickly bring them the trending products they are looking for. And more importantly, we make sure each of these brands is aligned with a meaningful cause or charity.
Our team, along with our advisory board of food & beverage veterans, is on a mission to create the CPG company of the future. One that leaves you feeling great both on the inside & out!
Alex, Harrison & Tim